Andfjord Salmon - Served with a Clear Conscience

5th June 2023

"Our mission is to serve salmon with a clear conscience. We have the best conditions to succeed, as we have a method that recreates a natural ocean current on land, with the nature-based advantages of being in Andøya," says Martin Rasmussen, CEO of Andfjord Salmon.

And he continues:

"The result of our method is high fish welfare and a good coexistence with the ecosystems of nature, thus a happy and healthy salmon on nature's terms."

The salmon from Andfjord Salmon will be available on the market at the end of June/beginning of July.

"To share our mission with the world, we are now launching an international marketing concept. We aim to become a strong brand in seafood and stand out clearly. Today, we are also launching a completely new version of our digital platform, targeting consumers with stories about chefs and recipes where one can prepare and enjoy one of the world's best ingredients," says Rasmussen.

"Our ambition is transparent, genuine, and generous communication, where we visually share who we are and what we stand for, thereby giving consumers confidence in how they can enjoy salmon with a clear conscience," he explains.

Join us on this journey by visiting our new website and following us on social media.